Marketing Manager

Overview

Our client is a young but profitable fintech company that operates in the alternative lending space and provides white-labeled turnkey working capital solutions enabling merchant facing companies to offer alternative funding products to their customers as a value-added proposition.

Responsibilities

At the beginning: Working with other Marketing Manager located in US.

Running marketing email campaigns with help of other Marketing Manager.

Tracking the success of email campaigns.

Report on the results of campaigns and implement improvements.

Managing ongoing marketing campaigns.

Ensure content created is accurate and error-free.

Troubleshooting of email campaigns.

Later: Develop marketing campaigns with the intent of creating leads and acquiring customers.

Acting as the main point of contact with several of our channel partners.

Defining ICPs (Ideal Customer Profile) and identifying new customer sources.

Oversee the quality of the content created by copywriters and designers to ensure that brand identity is adhered to.

Identify and analyze customer trends and provide recommendations to capitalize on relevant findings.

Requirements

Strong analytical skills and attention to details.

High level of responsibility.

Understanding of marketing domain.

Experience in online marketing, including SEO, social media, email and content marketing.

General management skills, like self-organized, proactiveness, planning, etc.

Experience of processing data in MS Excel.

To be comfortable working with numbers, making sense of metrics.

Ability to learn fast and quickly adapt to change.

Advanced written and verbal communication skills.

English - upper intermediate.

Availability during late hours.

Would be a plus

Experience in running and optimization of digital marketing campaigns.

Experience working with CRM tools.

Understanding of PR, ICP, A/B testing.

Being up-to-date with the latest trends and best practices in performance-based marketing and measurement.

Project management skills.

We offer

A competitive reward for your skills, experience, input, and results.

Individual career plans and the guidance of Career Advisor.

Complete legal assistance and consultations from our lawyer.

Coverage of expenses on conferences, master classes, and certifications.

English classes and opportunity to learn from a native speaker.

Regular team events and activities.

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